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Adobe to acquire Semrush in $1.9B deal to boost generative engine optimization capabilities

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Adobe to acquire Semrush in $1.9B deal to boost generative engine optimization capabilities

Adobe Inc. revealed today that it plans to acquire digital marketing and search engine optimization company Semrush Holdings Inc. for $1.9 billion in an all-cash transaction. Founded in 2008, Semrush provides digital marketing and search engine optimization t…

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